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"With Walmart specifically, we’ve found they actually do like to try to work with their shopper base to get people to buy good-quality products. Walmart was set up—and is still set up to a degree—to train shoppers into commodity, and only to buy the lowest-priced products. We actually have an opportunity to educate consumers, because their shopper base is changing in the United States, and to offer their shopper base a wider range of products."