Technology is an important weapon in the arsenal of CPG Suppliers:
"Back in 1990, the Harvard Business Review gave some advice to manufacturers wanting to figure out how to make trade spend work for them: “Look for ways to reduce the administrative burden imposed on distributors as well as on yourself.” They went on to give examples of tech tools that could help, but of course those examples seem quaint now. The advice is good, though. While many suppliers view trade spend as an unavoidable cost of doing business, automated tools can change that."CPGToolbox is a software solution that helps users work with trade spend data. The 8th & Walton Blog recently profiled CPGToolbox and announced an upcoming complimentary webinar which will take place on November 11th, 2015. To learn more, check out the post at the 8th & Walton site.